Adviser to Ukraine’s Ministry of Defence; strategic communication under wartime pressure.
What the owner asks for
“We need a video.”
02 / Palma Method
Five questions before anything gets made.
Palma helps founders, owners and leaders entering a new market, launching a new offer or changing direction. We define the decision, the people and the relationship before choosing the communications.
01What is really changing?
Ambition, transition, opportunity.
02Who needs to respond?
The people whose decisions matter.
03What stands in the way?
Gaps, contradictions, assumptions.
04What must be decided?
Priorities, positioning, roles.
05What must be built?
The smallest system that can create a response.
03 / Serhii Nabok
Built where communication changes what happens next.
I’m Serhii Nabok. For 15 years I have worked across editorial, public affairs and strategic communication — advising Ukraine’s defence institutions, building a think tank trusted by NATO and WHO, and leading media and advocacy organisations. The setting changes. The work does not: make the situation clear, bring the right people in and make a decision possible.Serhii Nabok · Founder, Palma
Founder of a think tank trusted by NATO, EU4PAR and WHO.
Former publishing CEO, editor-in-chief and builder of advocacy platforms.
04 / How Palma works
One decision. The right specialists. No agency theatre.
I stay accountable for the whole engagement. The team expands only where the task requires it.
01 / Diagnose
Make the transition and the people around it clear.
02 / Deliver
Build only what can move the relationship forward.
Make the next move clear.
Take the test if community is the question. Book a call if the transition is already clear.